4plus4 was built from the inside out.

After years working in marketing and running campaigns, one thing kept coming up again and again from influencer friends: brands weren’t really listening. Creators were being briefed, but not truly involved. Ideas were filtered, reshaped, or missed entirely — and the end result often looked good on paper, but didn’t fully land with audiences.

4plus4 exists to change that.

We’re a gaming-first creative agency that connects brands with creators and builds campaigns that ate — ideas that feel natural, resonate with communities, and actually perform.

How we work

Our approach is simple: bring creators in early, treat them as creative partners, and build campaigns collaboratively from the start. Because the best ideas don’t come from control — they come from shared perspective. If a brand already has a brief or a campaign idea, we’re all in. We work collaboratively to refine, stress-test and elevate it with creator insight — making sure it lands properly with the audience it’s built for.

Experience That Bridges Both Sides

With over 10 years of experience in marketing and campaign execution, and 5 years working directly within the gaming and influencer space, 4plus4 understands both sides — what brands are trying to achieve, and what creators need to make something genuinely work.

Real Relationships, Better Work

We’re closely connected with top-tier creators, giving us real insight into how they think, create, and engage with their audiences. These aren’t surface-level relationships — they’re trusted connections that lead to stronger ideas and better outcomes.

Built on Culture, Not Just Strategy

Beyond the work, there’s real cultural understanding behind it. With over 25 years of gaming experience, 4plus4 is built by someone who genuinely understands gaming audiences — what they respond to, what they ignore, and what immediately feels inauthentic.

Because when it’s done right, it doesn’t just perform...

It eats.